You may have heard or even lived through horror stories about hiring freelance copywriters who did not understand your business, did not understand how important accuracy and schedule are in your business and were very difficult to work with.
The following "no surprise" service methodology* is designed to avoid these problems and maximize your benefits - ROI and business leads.
To Get Your Business - I will do the following:
Meet with you in person or on the phone to determine the type of business-to-business copy you need (white paper, case study, direct mail package, web content, etc.), the scope and schedule for the assignment and how we will handle changes in scope should they occur (they usually do).
Determine your expectations from the copywriting material.
Write a Creative Brief to capture the scope of your campaign. No surprises.
Provide a fixed price proposal for an initial draft, 2 revisions and the number of meetings or phone conferences required by you.
On acceptance of my proposal, provide you a detailed letter of understanding based on the Creative Brief to initiate project. No surprises.
To Create Your Copy - I will take the following steps:
Identify your internal and external audiences
Identify your internal Subject Matter Experts (SME)
Review and comment on your current business-to-business marketing copy materials to establish their tone and projected image to determine if you wish to continue in that vein or try a new approach.
Review the business-to-business copywritten marketing materials of your competitors and compare them to yours to look for opportunities to differentiate your product or service from theirs
Provide you a detailed copy outline based on the Creative Brief for your approval before proceeding with the copywriting. No surprises.
Interview your SMEs
Provide you regular status reports for longer assignments
Provide you with an in-progress draft for your comments on an agreed date in the assignment. No surprises.
Incorporate your comments and submit the copywritten marketing material in the format you desire - Word, PDF, etc.,.electronic or hard copy
On completion of assignment, solicit your comments to improve future projects
*if your current business-to-business copywriter(s) do not have a similar methodology, maybe you're not getting all you need to increase your profits. Think about it!
So, Call Now for No-Surprise B2B Copywriting Services